On May 18th, 2010 @ 6pm, Mark Buzan will presenting to YCPG-Ottawa at the Exchange (Rideau Centre). Join YCPG in welcoming Mark Buzan as he talks about his career and the essentials of building a successful brand and image within your organization.
Schedule: 6:00 - 6:30 pm Networking 6:30 – 7:00 pm Mark Buzan’sPresentation 7:00 – 7:30 pm Q&A and wrap-up
Mark Buzan, Principal and Chief Magnifer, Action Strategies
Mark Buzan is Principal and Chief Magnifier in Action Strategies. He is the driving force behind Action Strategies’ success. He is an experienced expert in public affairs, advocacy and strategic communications for the non-profit and association sector.
He is able to call upon more than thirteen years of experience in consulting associations, charities and government agencies. Over the years, he has developed a unique ability to take complex issues and communicate them to government, media and stakeholders alike. His public affairs successes started early in his career where he doubled and tripled attendance for annual events for two associations. More recently, his strategic counsel laid the groundwork for new sponsors to a growing association and with others, he built the government advocacy capacity of various non-profits.
Mark is the co-author of “Online PR and Social Media for Not-for-profits and Associations”. He has trained, counseled, and managed a number of associations in successfully navigating their way to maximizing the power of internet public relations and social networking for retaining and recruiting supporters for numerous non-profits.
Mark conducts communication audits to ensure the messages organizations wish to convey are in tune with what will grow their influence and reputation for more membership growth and more donors. Fluent in French and Spanish, Mark has consulted organizations from around the world. His media relations successes have included coverage for clients on Fox Morning News, Bloomberg Business Newswire, the Atlantic Business Journal, CityTV, Macleans Magazine, CTV and the Toronto Star to name just a few. His work with trade publications made the Canadian Construction Association a regularly quoted source for information on the industry. Involved in his community, Mark has sat on community health boards, political campaigns, and was heavily involved in philanthropic efforts in his university years. All of this has given him an exceptional ability in community-based fundraising.
A consummate follower of current affairs, Mark has trained a variety of clients in using the media to build promotion and publicity campaigns. A graduate of both the Government Relations Institute of Canada and of Political Science at the University of Ottawa, Mark lead the way for research into public policy issues at the Canadian Hydropower Association into Natural Resource and Energy issues. His experience on Parliament Hill also gives him a unique ability to advise executives on navigating through the processes required for legislative success. Mark is a member of the Canadian Public Relations Society and a certified APR professional.