Young Communications Professionals Group - Ottawa
Caroline Kealey, CEO and founder of Ingenium Communications invited the YCPG to a presentation at the University of Ottawa Thursday, February 25th. Her presentation was titled Results Map Methodology for Strategic Communications Planning and Emphasizing Evaluation, and it focused on Ingenium's Results Map™.
Caroline Kealey, CEO, Ingenium Communications
Caroline is nationally recognized as an expert communications strategist, speaker, trainer, facilitator and author. She has provided stewardship for the company's growth since she founded the firm in 2001. Fluently bilingual, Caroline has over 20 years of experience in her field.
An expert in communications strategy design, Caroline has developed over 300 strategies for a range of clients in the public, association/not-for-profit and private sectors. She brings a unique blend of communications, marketing, evaluation and facilitation expertise to all client projects. Most recently, she spearheaded the communications strategy for Canada's response to the Conficker C computer worm, the most virulent attack in the history of the Internet.
Caroline is the developer of the Results Map™, an innovative tool designed to engineer communications strategies to deliver measurable results.
Her experience and insights into professional communications has led to an extensive practice in the area of training and workshop facilitation, including major joint Canada-U.S. sessions. Caroline is a core trainer and curriculum designer for the Canada School of Public Service and also delivers customized workshops, presentations and retreats across Canada. She has taught at the University of Ottawa, The Canadian Institute, the Canadian Public Relations Society and the National Communicators Conference.
Author of IABC's Web Strategy Template, she has also published nationally and internationally on topics such as measurement, social media and results-based strategic communications planning.
Prior to opening her consultancy in 2001, Caroline served in a variety of senior communications roles at Nortel Networks, Ottawa Economic Development, the Canadian Medical Association as well as several federal government departments.
Caroline is a winner of a Top 40 Under 40 Award as well as several provincial and national awards for communications and marketing strategies including a first place Hygeia Award for Excellence in Health Communications.
In addition to her extensive specialized training in organizational development, coaching, evaluation and Web communications, Caroline holds a B.A. with Highest Honours in Communications and an M.A. in Canadian Politics and Political Philosophy.
An expert in communications strategy design, Caroline has developed over 300 strategies for a range of clients in the public, association/not-for-profit and private sectors. She brings a unique blend of communications, marketing, evaluation and facilitation expertise to all client projects. Most recently, she spearheaded the communications strategy for Canada's response to the Conficker C computer worm, the most virulent attack in the history of the Internet.
Caroline is the developer of the Results Map™, an innovative tool designed to engineer communications strategies to deliver measurable results.
Her experience and insights into professional communications has led to an extensive practice in the area of training and workshop facilitation, including major joint Canada-U.S. sessions. Caroline is a core trainer and curriculum designer for the Canada School of Public Service and also delivers customized workshops, presentations and retreats across Canada. She has taught at the University of Ottawa, The Canadian Institute, the Canadian Public Relations Society and the National Communicators Conference.
Author of IABC's Web Strategy Template, she has also published nationally and internationally on topics such as measurement, social media and results-based strategic communications planning.
Prior to opening her consultancy in 2001, Caroline served in a variety of senior communications roles at Nortel Networks, Ottawa Economic Development, the Canadian Medical Association as well as several federal government departments.
Caroline is a winner of a Top 40 Under 40 Award as well as several provincial and national awards for communications and marketing strategies including a first place Hygeia Award for Excellence in Health Communications.
In addition to her extensive specialized training in organizational development, coaching, evaluation and Web communications, Caroline holds a B.A. with Highest Honours in Communications and an M.A. in Canadian Politics and Political Philosophy.
